The live action one is basically the enemy of everyone in this film the Deetzes, the Maitlands, and everyone else, while the animated one is more of a rebellious kind of hero and often whisks the female protagonist, Lydia to the Neitherworld.
So, since good overcomes evil, I'd say the animated one wins.
Beetlejuice (c) Tim Burton and Warner Bros.
I wouldn't say he's a bad guy. After all he was doing his job that he was called for and it's not his fault they didn't put him back. He also completed his half of his deal with Lydia, and she didn't complete hers (not entirely her fault, so we're willing to forgive). Is he meant to be an antagonist? Yes. It he a bad guy? Nah.
Anyways I love them both equally.
Also, I doubt Beetlejuice marrying Lydia against her will constitutes as a couple.
Also the movie was more my thing. Cartoon Beetlejuice is way to derpy and stuff, but still sympathic.
But I like the concept of the cartoon show. I love the whole with Lydia and the Neitherworld.